As someone who’s spent years working with business owners across industries, I’ve seen the marketing dilemmas many custom builders face. Traditional agencies promise comprehensive strategies and professional execution, which often translate to hefty fees above $10,000 monthly, accompanied by detailed reports but little meaningful impact. On the other hand, DIY tools tout affordability and control, yet they often require hours of a builder’s valuable time to manage, time they simply don’t have while concentrating on their core business—building homes.
Enter S. Clements Homes and Mike Hollaway Custom Homes, who took a different route by embracing AI-powered automation. For Mike Hollaway, the results were immediate on Instagram, where in just four weeks, they saw their followers increase by 10%, but more importantly, their engagement rate skyrocketed by 179%, and views were up 87%. Achieving a 10% engagement rate is nearly unheard of in the industry, and it highlights a connection with the audience that simply isn’t captured by standard metrics generated by traditional agencies.
Meanwhile, S. Clements Homes experienced an impressive transformation in search visibility just fifteen days post-launch. They managed to rank between #2-4 across nine markets for the competitive “[town] custom home builder” searches. This level of search dominance is a huge leap, especially in an industry crowded with competitors fighting for visibility.
What makes these outcomes stand in stark contrast to traditional agency promises or the challenges of DIY marketing? At goodtogo.dev, we’ve built AI processes trained specifically on each business, capturing their voice, their product imagery, and their market nuances—enabling a degree of precision and authenticity that generic strategies just can’t touch. With us, it’s not about producing a strategy document but executing daily, efficiency-rich marketing that works around the clock while builders focus on their craft.
If you’re a custom builder pondering your marketing options, consider that real, tangible results arise when execution surpasses agency promises and theoretical DIY tool potential. It’s about having a system that doesn’t just maintain your business but amplifies it while you build what you love—homes. Let’s talk about how we can help your business achieve top rankings.
