Small business owners shouldn’t have to choose between expensive agencies that deliver reports instead of results, and spending hours trying to manage their own marketing. goodtogo.dev was built to solve this problem.
We’re an AI-powered, done-for-you marketing platform that combines enterprise-grade technical excellence with genuine human care—giving service businesses the marketing presence they need to compete and grow.
Unlike agencies that charge thousands per month and disappear after onboarding, or DIY tools that still require hours of your time, we handle everything: your website, daily social media posts, Google Business Profile updates, SEO, email campaigns, and CRM integration—all powered by AI that’s trained specifically on your business.
But here’s what makes us different: you’re not just a subscription number. Every client works directly with Jason and Zahra—real people who genuinely care about your success.
We learn your story, understand your community, and tailor everything specifically to tell your authentic story.
Our Founders’ Vision:
Jason brings 25 years of software engineering expertise from large corporations and scrappy startups, as well as economic development experience working with small businesses as a board member of the San Saba EDC. Zahra brings decades of business experience and 10 years helping thousands of small businesses with digital marketing at companies like GoDaddy. Together, they saw the same problem from different sides: small businesses being ignored, overcharged, and underserved.
So they built the best possible solution to address these needs—a platform where AI-powered technology meets genuine human partnership for small businesses.
Our proprietary AI system doesn’t generate generic industry filler. It creates expert-level content specifically tuned to YOUR business, YOUR local market, YOUR community. Every post, every blog article, every update incorporates:
“We’ve seen our customers’ content achieve engagement rates of 10–40%, which is 10 to 40 times higher than typical service business social media performance.”
Your website and marketing infrastructure run on the same AWS cloud platform used by the world’s largest companies. This isn’t a reskinned template or basic website builder—this is enterprise-grade architecture built by a principal software engineer with 25 years of experience.
“You get technical perfection without having to understand or manage any of it. It just works.”
AWS hosting and infrastructure
This is where we’re completely different from other platforms. You don’t just get software—you get Jason and Zahra as partners in your success.
During onboarding, we spend time learning about YOUR business:
Then we train the AI specifically on your business. Every piece of content reflects your authentic voice and serves your actual customers.
Throughout your partnership:
No ticket systems, no chatbots. You partner with real people who genuinely care about your success.
Feature #1: AI-Powered Hyperlocal Content
Community-Specific References: Local landmarks, events, and seasons
Area Service Considerations: Climate factors, regional regulations, local preferences
Neighborhood Expertise: Town-by-town customization for each market you serve
Seasonal Relevance: Winter preparation in your climate, spring services, summer needs
Local Competition Understanding: Positioned against your actual competitive landscape
Feature #2: AI Search Optimization
Content written conversationally, not just keyword-stuffed
Context-rich information that AI assistants can interpret
Question-and-answer format that serves voice search
Structured data that AI can understand and reference
Ready for Google’s AI Overview results
Feature 3: Multi-Channel Content Distribution
3. Everything publishes automatically
Feature #4: Professional Website with Continuous Updates
Feature #5: Lead Capture & CRM Integration
Feature #6: Transparent Performance Tracking
Google Search Rankings: Search for your services and see where you rank
Website Traffic: Visitors to your site and which services they’re interested in
Social Engagement: Likes, comments, shares on actual posts
Lead Generation: Inquiry forms, phone calls, email contacts
Content Performance: Which topics resonate with your audience
Every other platform treats AI like magic—push a button, get generic content. We knew that wouldn’t work for service businesses whose reputation depends on authenticity.
We start by learning about YOUR business:
Then we train the AI specifically on your business. Every post, every blog article, every update feels human because it’s guided by people who genuinely care about telling your authentic story.
Content that sounds like you, represents your expertise, and resonates with your community-all without you having to write it.
“Every post feels human because it’s guided by people who care.”
Jason spent 25 years building platforms for Samsung, Dell, and federal agencies. He knows what enterprise-grade infrastructure looks like—and he refused to cut corners.
Your website runs on the same AWS cloud infrastructure used by the world’s largest companies:
We built automation and AI to deliver this level of quality efficiently—so we can offer it at a price small businesses can afford.
You get the quality without the enterprise price tag.
“You get 90% cost reduction vs. traditional agencies.”
We’ve all experienced the frustration: you pay a company, they disappear after setup, and when you need help you get a ticket number and a chatbot.
We built goodtogo.dev specifically to avoid that.
Just real people who genuinely care about your success and are available when you need us.
Your business is too important to be just another subscription number. We treat every client like the partnership it is.
“Every client works directly with the founders—real experts, not a ticket queue.”
Enterprise-Grade Expertise: Built platforms for Samsung, Dell, and federal agencies (Department of Defense, Department of Energy)
Full-Stack Engineer: From database architecture to user interfaces—he understands every layer
DevOps Specialist & Cloud Architect: Certified in the infrastructure that makes platforms reliable
Startup Experience: Worked with cybersecurity startups, understands moving fast and building smart
“I’ve always found my greatest joy in building solutions that make users’ lives genuinely better. When I saw small business owners being underserved by expensive agencies or overwhelmed by complex tools, I knew we could build something better—something that combines technical excellence with real care for the customer.”
International Business Leadership: From Dubai’s gold exchanges to Seattle’s international banking sector
Vice President of Customer Relations: Led customer experience at international financial institution
9 Years Digital Marketing: Helped tens of thousands of businesses at GoDaddy solve their marketing challenges
Boutique Agency Experience: Mastered the full spectrum of online marketing in the U.S. market
“I’ve worked with over 50,000 small business owners—at GoDaddy, at agencies, and across industries. I’ve seen their frustrations with agencies that don’t deliver, tools that don’t work, and promises that don’t materialize. We built goodtogo.dev to actually solve those problems, not just talk about solving them.”
Location: Leander, Texas
Industry: Outdoor Supply & Retail
Challenge: Competing against major online retailers and big-box stores
Package: Premium Web
JSP Outdoor Supply needed to stand out in a market dominated by large retailers with massive marketing budgets. They had the local expertise and personal service, but their online presence wasn’t showing up when potential customers searched.
“We love the AI! Don’t touch a thing!”
The AI learned about their specific products, their local community, and their expertise. Content discusses Hill Country hiking, camping in Texas, local wildlife, and seasonal outdoor activities—positioning them as the local experts who understand their customers’ needs.
Location: Kingsland, Texas
Industry: Custom Home Builder
Challenge: Mike Hollaway Custom Homes needed a digital presence that matched their reputation as San Antonio’s most awarded custom home builder
Package: Ultra Web
Mike Hollaway Custom Homes has been building award-winning homes since 1992, with a hands-on, family-led approach where clients work directly with Mike, Matt, or Patrick from early planning through completion. Their differentiator is simple: deep construction expertise, high-touch collaboration, and the ability to guide clients through complex decisions while keeping the project aligned with budget and vision.
But in a competitive luxury market, craftsmanship alone isn’t enough—your online presence has to communicate trust, authority, and expertise immediately. The objective was to ensure that when a prospective client discovers the brand online, the experience matches the quality of the homes being built.
Website experience didn’t match a premium, award-winning builder’s standard
Inconsistent, ineffective social posting
Limited content depth (especially long-form “expert guidance” content) to capture organic search
Our Ultra Web Approach As part of our Ultra Web package implementation, we trained agentic AI system on Mike Hollaway Custom Homes’ unique story, philosophy, and differentiators. We captured their authentic voice and expertise, then used that knowledge to create strategic content that truly represents who they are and what makes them different in the luxury home market.
Strategic Execution We developed a high-end website that showcases their award-winning portfolio, emphasizes Mike’s hands-on approach with every client, and positions them as the trusted choice for discerning homeowners across San Antonio and the Hill Country.
Elevated Market Position Mike Hollaway Custom Homes now has a digital presence that matches their standing as San Antonio’s most awarded custom home builder, effectively communicating decades of expertise and industry recognition.
Authentic Connection The website establishes immediate credibility with prospective clients by clearly articulating what sets them apart: hands-on leadership, deep knowledge of high-end home-building and design, and a proven track record of delivering quality at every price point.
Portfolio That Sells Professional photography and strategic presentation showcase the distinctive character of their work, from Hill Country estates to urban custom homes, demonstrating why clients return for second and third homes.
Client-Focused Messaging The site resonates with their target audience by emphasizing the personal attention, transparency, and expertise that have made them the go-to choice for discerning homeowners seeking a true partner in the building process.
“You did an incredible job. It looks really, really good.”
Mike Hollaway Custom Homes’ extensive professional photography library and three decades of award-winning projects provided rich material for training our agentic AI system. This deep knowledge base enabled us to create content that authentically captures their voice, expertise, and craftsmanship. The result is a website and ongoing content strategy—including daily blog posts and social media—that accurately and honestly demonstrates their work which resonates with customers their luxury home market.
Industry: HVAC
Location: San Antonio, TX
Package: Premium Web
22% engagement rate by reach
Consistent daily presence
Growing web traffic
Professional website launched in 2 weeks
Industry: Roofing
Location: Austin area
Package: Ultra Web
First page rankings for multiple terms
30%+ engagement rate
AI trained on their specific services
Professional photography integrated
Industry: Landscaping
Location: Hill Country
Package: Premium Web
Strong local search visibility
Consistent social media growth
Automated content daily
Zero technical management required
They rank for searches their customers actually make—not just their business name
Daily content keeps them visible and active in their communities—without hours of their time
Their content sounds like them and reflects their actual expertise—not generic industry filler
They work with Jason and Zahra directly—never just a ticket number or chatbot
Core Platform: ✓ Professional custom website (12 pages included) ✓ Enterprise-grade AWS hosting & CDN ✓ SSL certificate & daily backups ✓ Mobile-responsive design
AI-Powered Content:✓ Daily AI-generated social media posts ✓ Custom-branded images with your logo ✓ Daily blog articles for SEO ✓ Google Business Profile updates
Marketing Automation: ✓ Multi-channel content distribution ✓ On-page SEO optimization (traditional + AI search) ✓ Lead capture forms ✓ CRM integration ✓ Hyperlocal content targeting
Support & Partnership: ✓ Personal onboarding with Jason or Zahra ✓ AI trained on your specific business ✓ Direct access to founders ✓ Ongoing optimization ✓ No ticket systems or chatbots
Deep AI Customization: ✓ AI trained exclusively on YOUR business & products ✓ Professional photography integration (your photos) ✓ Product-specific content generation ✓ Deeper personalization & customization ✓ Your unique story throughout all content
Enhanced Content: ✓ 20 website pages included ✓ Industry-specific expertise integration ✓ Product detail optimization ✓ Customer-specific messaging ✓ Enhanced local market focus ✓ Competitive positioning content
Premium Support: ✓ Even deeper collaboration with founders ✓ Priority support & consultation ✓ Strategic marketing discussions ✓ Proactive optimization ✓ Dedicated attention to your unique needs
The setup fee covers your complete onboarding: website design and development, AI training on your business, content strategy development, initial content creation, and technical infrastructure setup. This is a one-time investment that sets you up for long-term success.
Yes. We don’t lock you into long-term contracts. We earn your business every month by delivering results. Cancel anytime.
Additional pages are $100 setup fee per page. Most service businesses find 10-15 pages are optimal.
Traditional agencies charge $10,000+ per month for comparable quality and often require 12 month contracts. You’re getting the same quality output at 90% cost reduction, with more personal attention and no long-term commitment.
Premium Web is our complete marketing automation platform perfect for most service businesses. Ultra Web adds deep AI customization trained exclusively on your unique products/services, professional photography integration, and priority support—ideal for businesses with custom offerings.
Never. Direct access to Jason and Zahra is included in both packages. No ticket systems, no additional fees for support.
From residential roofing to commercial construction, we help contractors rank locally and showcase their craftsmanship through AI-powered content that highlights your expertise and completed projects.
Generate leads year-round with content that addresses seasonal concerns, emergency services, and preventative maintenance. Show up when homeowners search for heating, cooling, and comfort solutions.
Showcase your seasonal services, design capabilities, and maintenance expertise. Content that reflects your local climate, plants, and outdoor living trends.
Compete against national chains with local expertise and availability. Content that highlights your inventory, serves contractors and DIY customers, and ranks for equipment-specific searches.
Perfect for Ultra Web package. Showcase your custom projects, design process, and craftsmanship. AI trained on your specific building style and completed homes with professional photography integration.
Beat big-box stores with local expertise and personalized service. Content about local outdoor supply and landscaping materials, and community context that position you as the local expert.
Rank for emergency plumbing, repiping, water heaters, and all your services. Content that addresses common plumbing issues, seasonal considerations, and why local expertise matters.
Stand out with content about your process, color consultation expertise, surface preparation, and quality finishes. Interior, exterior, and specialty painting services all represented.
Showcase your full range of renovation and construction services. Content that builds trust through completed projects, process transparency, and demonstrated expertise.
Serve contractors and homeowners with content about materials selection, delivery services, and project requirements. Product knowledge that helps customers make informed decisions.
Don’t see your exact industry? Our AI-powered platform works for any service-based business. We customize the content and strategy for your specific market and services.
Our agentic AI platform learns the terminology, common services, seasonal considerations, and customer questions specific to your industry. Content that sounds like it was written by someone who knows your business—because it was trained by people who do.
We know what works in your industry because we serve multiple businesses in each sector. Your AI benefits from insights across the industry while remaining completely customized to your business.
Different industries have different customer journeys. HVAC customers often search during emergencies. Custom home builders need long relationship building. We understand these differences and create content accordingly.
By leveraging strategic market research and the AI-powered Ultra Web platform, S. Clements Homes achieved top-page search rankings across Northeast Texas in just 15 days, defying the typical 3-6 month SEO timeline.
S. Clements Homes achieved impressive search rankings in multiple Northeast Texas towns within fifteen days, exceeding typical timelines, thanks to our Ultra Web package's targeted AI content strategy.
Our AI platform is trained on each business’s actual products, allowing for content that showcases specific expertise rather than generic industry knowledge, attracting more qualified leads.
Integrating Scott's professional photography into automated daily content transformed claims of quality into undeniable visual proof, solidifying his competitive edge.
goodtogo.dev customizes AI-generated content to authentically reflect your business, leading to higher engagement rates and local rankings.
Our Ultra Web package revolutionizes Scott Clements' online presence by seeding his authentic story daily, building consistent SEO advantages and establishing him as Northeast Texas's premier custom builder.
Scott Clements is a seasoned custom home builder in Northeast Texas, having crafted over 2,000 homes since 2007. Known for unique touches such as fixed-price...
Mike Hollaway has spent decades building a luxury home building legacy, with over 27 Parade of Homes showcases and 70+ Summit Award-winning projects. His professional...
In the luxury home market, the expectations are exacting. When clients engage with Mike Hollaway Custom Homes, they’re investing in Mike’s direct expertise, not a...
Scott Clements knew the ins and outs of building remarkable homes, but when it came to marketing, he constantly felt let down. He’d been through...
Navigating the luxury custom home market is no small task—potential buyers in this space invest 6-12 months evaluating $1M-$5M+ options, consulting multiple builders, and meticulously...
When Scott Clements of S. Clements Homes came to us, he had a clear frustration: traditional marketing had failed him. Agencies presented “SEO reports” loaded...
As Northeast Texas’s largest custom builder, Scott Clements of S. Clements Homes faced a significant challenge: competing against both national builders and local competitors for...
When it comes to general industry knowledge, models like ChatGPT have you covered. Whether it’s roofing, HVAC, or custom home building, these models know plenty...
Over the years, Mike Hollaway has amassed a remarkable collection of professional photography documenting his achievements: 27 Parade of Homes, over 70 Summit Award-winning projects,...
At S. Clements Homes, Scott faces the reality of juggling job sites, client meetings, and contracts, while personally overseeing every build. Producing daily content that...
Let’s talk about Scott Clements, a remarkable custom home builder who’s been transforming Northeast Texas with over 2,000 stunning homes since 2007. His distinctive approach...
Have you ever asked ChatGPT or another AI tool to create marketing content for your business, only to find it sounds rather, well, generic? Many...
Deep dives into how our platform works, what makes our AI different, and how to get the most from your goodtogo.dev partnership
Real stories from real customers—their challenges, our solutions, and the results they’ve achieved
Practical marketing advice for service business owners—from SEO basics to social media strategy
What’s changing in digital marketing, search, and AI—and what it means for your business
