The Algorithm in the Attic: How a Texas Start-Up Taught Facebook to Love Roofers and HVAC Techs
Jason and Zahra Phillips, the husband-and-wife team behind goodtogo.dev, like to joke that they built an AI so contractors could finally put their phones down during dinner. A decade of digital-marketing experience had shown them the same tired scene: a plumber hunched over his iPad at 11 p.m., trying to