UPDATE 03/23/25: Four Weeks In and Still Going Strong: TexAir’s Engagement Rates Remain Remarkably High
Customer Background
Company: TexAir HVAC Inc.
Industry: HVAC Installation, Repair, and Electrical Contracting
Size: 10 employees
Location: Lampasas, Texas and surrounding counties
TexAir HVAC Inc. provides expert heating, air conditioning, and electrical services. Like many local businesses, TexAir struggled to maintain a consistent social media presence due to time constraints and resource limitations.
Primary Business Challenges:
- Inconsistent social media activity leading to low local awareness
- Inability to regularly create engaging, hyperlocal content
- Need to improve community visibility and attract new customers
Previous Approaches
TexAir initially managed social media posting internally but found it inconsistent, ineffective, and time-consuming, yielding low engagement.
Why TexAir Chose goodtogo.dev
TexAir HVAC selected goodtogo.dev’s innovative “Go Social” package for its:
- Exceptional cost-effectiveness ($175/month*)
- Clear, transparent pricing with no hidden fees
- Proven ability to deliver high-quality, industry-specific, hyperlocal content
- Comprehensive, fully automated marketing management across multiple social media platforms (Facebook, Instagram, LinkedIn, Google My Business)
Rapid and Simple Implementation
Leveraging its proprietary AI-powered digital marketing platform, goodtogo.dev quickly:
- Built and integrated TexAir’s Facebook and Instagram business pages within 24 hours
- Immediately began generating and posting expert-level, hyperlocal content tailored to TexAir’s HVAC expertise and community connections
- Shared tailored posts weekly within local community Facebook groups, significantly increasing local visibility
Remarkable Results
Within just two weeks of launching the new Facebook business page, TexAir HVAC achieved astonishing performance improvements:
| Metric | Before goodtogo.dev | After goodtogo.dev | % Improvement |
| Engagement Rate by Reach (ERR) | 1.408% | 21.770% | +1,546% |
| Engagement Rate per Post (ERP) | 0% | 87.860% | Infinite |
| Engagement Rate by Impressions (ERI) | 1.408% | 12.478% | +885% |
| Daily Engagement Rate (DER) | 0.027% | 62.757% | +232,433% |
| Total Views | 36 | 3,493 | +9,839% |
| Total Reach | 36 (estimated) | 983 | +2,731% |
| Total Engagement | 1 | 204 | +20,400% |
Note: Metrics compare TexAir’s old Facebook page (now deactivated) and its new goodtogo.dev-managed page, highlighting genuine community engagement rather than follower count.
ROI and Cost Efficiency
Using goodtogo.dev, TexAir realized dramatic cost reductions and productivity gains:
- 81% cost savings compared to hiring a $20/hour office assistant spending two hours per day writing and posting content (monthly labor cost: $880 vs. goodtogo.dev’s $175*).
- 88% savings compared to average social media management costs (industry average: $1,500 per month)[1].
- ROI exceeded all expectations with daily engagement rates improving by 232,433% and views increasing by 9,839%.
Customer Perspective
TexAir HVAC expressed being “100% satisfied,” describing goodtogo.dev as completely “worry-free.” They particularly valued:
- Consistent, high-quality hyperlocal posts
- Immediate increase in local community engagement
- Exceptional value and ease of use
- Significant ROI through effortless marketing automation
The client summarized their experience as an entirely “worry-free” solution that enabled them to focus on their customers while goodtogo.dev handled their online presence.
Conclusion
The stellar performance seen above can be explained through three inter-dependent factors:
- TexAir is a family-run business with deep roots in the community.
- The AI-generated content is engaging and very high quality.
- The San Saba and Lampasas communities are highly engaged and supportive of local businesses.
Remove any one of the three and this model will fail to deliver so exceptionally well. This is another way of saying that goodtogo.dev’s product complements the good work that local businesses are already doing in their communities.
The proprietary, AI-powered platform itself delivered unprecedented cost savings while enhancing the visibility of TexAir’s expertise within their community almost overnight. The extraordinary metrics achieved in just two weeks demonstrate the platform’s unique competitive advantage and the power of hyperlocal, automated content generation for service-oriented small businesses.
By pioneering an affordable, fully automated, and integrated digital marketing solution, goodtogo.dev has successfully delivered immediate and measurable results to TexAir HVAC, establishing itself as a leader in AI-powered marketing for local businesses.
* goodtogo.dev’s packages are discounted 50% for local businesses in San Saba and Lampasas Counties.
