We're Jason and Zahra. Together we built goodtogo.dev.
Our Mission Statement

Jason Phillips
Head of Engineering and Customer Success

Zahra Alibhai
Head of Sales and Product

How Two Different Paths Led to One Solution

The Technical Side
Jason spent a quarter century building software that had to be perfect. When you’re creating systems for global semiconductor supply chains, or platforms for federal defense agencies, or trading systems for financial services companies, ‘good enough’ isn’t acceptable.
He held titles like Principal Engineer and Software Engineering Manager. He became a certified cloud architect. He mastered full-stack development, DevOps, and infrastructure at scale.
Through all those years and industries, from semiconductors to healthcare, from federal agencies to real estate technology. Jason discovered something: The greatest satisfaction didn’t come from the most complex code or the most innovative architecture. It came from building something that genuinely made someone’s life better.
While volunteering with the San Saba Economic Development Corporation (EDC), Jason worked closely with local business owners and heard firsthand how difficult it can be to get in front of the right customers—to be seen, understood, and chosen. That hands-on experience taught Jason what small businesses actually need and helped him develop the technology framework behind our platform.
What they needed was clear: enterprise-quality marketing and web capabilities—the kind Jason spent 25 years building—but at a price they could afford, with 24/7 support, and rock-solid reliability that they could trust. With the rise of consumer-grade AI, a real opportunity emerged to bring those needs and technologies together into one practical, all-in-one solution.
The technical infrastructure wasn’t the problem. AWS could provide the same enterprise hosting for a small business that it provided for Fortune 500 companies. Their proprietary agentic AI platform could generate quality content at scale. DevOps automation would eliminate manual work.
The final ingredient was someone who actually cared about making it work for real businesses, not just checking boxes or billing hours.

The Business Side
Zahra’s journey took her from Dubai’s gold exchanges to Seattle’s international banking sector, where she served as Vice President of Customer Relations, managing relationships for a global financial institution.
She understood business from the inside. She knew what made customers choose one company over another. She understood trust, relationships, and the human side of business decisions.
For 10 years in digital marketing at major web services companies, Zahra has helped tens of thousands of small businesses with their digital marketing needs. She saw their struggles firsthand:
- Business owners paying agencies thousands monthly, receiving nothing tangible in return
- Tools that promised automation but required constant manual work
- Platforms built for enterprise, impossible for small businesses to use
- Generic templates that made every business look the same
- Marketing that didn't understand their industry or community
She saw the gap between what small businesses needed and what the market offered.
At boutique digital marketing agencies, Zahra mastered the full spectrum of online marketing in the U.S. market. She learned what actually worked, not what sounded good in sales pitches.
She understood:
- How small businesses were sold snake oil instead of verifiable results
- How to tell authentic stories that resonated with communities
- Why consistency mattered more than perfection
- How to balance technical excellence with human understanding
- That business owners needed partners, not just vendors
Not more reports. Not more complexity. Not more empty promises.
They needed someone who understood their challenges, could articulate their value, and would treat their business like their own.
Two People, One Realization
Together, they saw something neither could ignore:
Your Problem Wasn't Lack of Options. It Was Lack of Good Options.

The Agency Trap
$10,000/month
Traditional agencies charged thousands monthly, required 12 month contracts, and delivered:
- Monthly reports (not results)
- Generic strategies (not customization)
- Junior team members (not expertise)
- Slow response times (not partnership)
- Cookie-cutter approaches (not authenticity)
But here’s what really frustrated us:
Even the expensive agencies often had terrible technical execution.
- Websites that went down regularly
- Dead links and broken forms
- Poor page design and slow loading
- Mobile sites that didn't work
- Security issues and outdated code
- Platforms that couldn't scale
The reality:
Small businesses paid enterprise prices for mediocre results and poor technical quality. After 6 months and $15,000-$60,000 spent, most saw little to show for it beyond a website that barely worked and infrequent, generic content.
And if they wanted to leave? Too bad. Contract won’t let you.

The DIY Illusion
Do It Yourself (If You Have 2 Hours/Day)
DIY platforms promised affordability and control, but delivered:
- Overwhelming complexity
- Constant manual work (posting, updating, optimizing)
- Dozens of disconnected tools
- Steep learning curves
- No strategy guidance
- Time you didn't have
The reality:
Business owners spent 2+ hours daily managing marketing tools. This was time they should have spent serving customers and growing their business.
The ‘affordable’ option costs $300-500/month in tools plus countless hours of work.

The AI Mirage
Automation Without Understanding
New AI marketing tools promised automation, but delivered:
- Generic content (could be any business)
- No relevant industry knowledge (sounded like AI)
- No local relevance (could be any city)
- Template websites (looked like everyone else)
- Zero customization (one-size-fits-none)
- No human support (chatbot only)
The reality:
Dumb AI that didn’t understand your business, your industry, or your customers. Content that was ‘fine’ but not authentic. Automation without intelligence.
Cheap but worthless when it doesn’t connect with your audience.
Here's what we realized
They needed someone who could combine all three:
- Enterprise-grade technology excellence (the platform that works reliably 100% of the time)
- Deep customization and authenticity (understanding how to incorporate AI into an agentic AI platform)
- Genuine human partnership (we work with you, every step of the way)


We Built What We Wished Existed
Our Guiding Principle

Meet Jason Phillips

The Engineer Who Builds Things That Work
The Journey
Early Career: Learning Excellence
means:
In the semiconductor industry, he built supply chain systems that couldn't fail, when you're managing millions in inventory across global operations, 'mostly works' isn't acceptable.
In enterprise e-commerce, he worked on platforms handling massive transaction volumes, where milliseconds matter and downtime costs money.
In federal government agencies (defense and energy sectors), he built systems where security, reliability, and precision weren't optional. They were mandatory.
These experiences taught Jason something crucial: There's a right way to build platforms, and there's every other way. The right way takes more time, requires more expertise, and demands more attention to detail. But it's the only way that works when it really matters.
Principal Engineer: The Master Craftsman
The most sophisticated backend architecture means nothing if the user interface is confusing. The fastest database queries don't matter if the user experience is frustrating. The most innovative AI is worthless if it doesn't actually help the person using it.
The Industries
- Real estate technology (MLS search platforms, CoreLogic systems)
- Healthcare systems (where accuracy is literally life and death)
- Semiconductor operations (precision at global scale)
- Cybersecurity (protecting against constantly evolving threats)
- Digital marketing platforms (managing content and customer relationships at scale)
The Realization
- Websites built on unstable platforms
- Code that was slow and buggy
- Systems that crashed under load
- Security holes waiting to be exploited
- Mobile experiences that didn't work
- Infrastructure that couldn't scale
When you're managing defense systems or multi-billion dollar supply chains, technical perfection isn't optional. But small businesses were getting marketed websites that went down, had broken links, loaded slowly, and frustrated customers.
Why goodtogo.dev
Jason's Philosophy
What Jason Brings to Your Business
- You get enterprise-grade reliability without enterprise complexity
- You get technical perfection you can trust but don't have to manage
- You get systems built to scale with your business
- You get someone who cuts no corners and will not accept 'good enough'
- You get 25 years of expertise applied to your success
You get uncompromising excellence.
Meet Zahra Alibhai

The Strategist Who Understands Your Business
The Journey
Early Career: Learning Business
In Dubai's precious metals exchanges, she learned how high-value transactions depend on trust, relationships, and reputation. In markets where millions change hands daily, success isn't about having the lowest price. It's about being the person others trust.
In Seattle's international banking sector, where she served as Vice President of Customer Relations, Zahra managed relationships for a global financial institution. She learned what makes customers choose one company over another, what builds loyalty, and what drives referrals.
These experiences taught Zahra something crucial: Business success isn't so much about features or pricing, it's about relationships with customers and delivering what they really need.
Into Digital Marketing
For 10 years, she's helped tens of thousands of businesses with their online presence. She heard the same frustrations repeatedly:
- I paid an agency $5,000/month for six months and got nothing.
- These tools are too complicated. I don't have time to learn them.
- I need to market my business, but I don't know where to start.
- If everyone sounds the same online how do I stand out?
- I just need someone who understands what I'm trying to do.
Agencies sold expensive contracts with junior teams and generic strategies. DIY tools sold false promises of simplicity while requiring constant work. Platforms sold features without understanding actual business needs.
Nobody was solving the real problem: Small businesses needed partners who understood their challenges and genuinely cared about helping them succeed.
The Agency World
- Why local SEO matters more than generic SEO
- How to tell authentic stories that resonate with communities
- Why consistency matters more than perfection
- The difference between activity and results
- How to balance technical execution with human understanding
- Why business owners need partners, not just vendors
- Cookie-cutter strategies applied to every business
- Generic content that could be about anyone
- Marketing that ignored the business owner's actual story
- Platforms that prioritized features over usability
- Companies that cared more about renewals than results
The Realization
Why goodtogo.dev
- Strategy based on real business goals (not marketing buzzwords)
- Content that tells authentic stories (not generic templates)
- Customization that reflects actual differentiation (not superficial changes)
- Partnership that feels genuine (because it is)
- Results that matter to business owners (not just to marketers)
Zahra's Philosophy
What Zahra Brings to Your Business
- You get someone who genuinely understands your business challenges
- You get strategic guidance based on real-world experience
- You get marketing that addresses actual customer needs
- You get authentic storytelling that resonates with your community
- You get a partner who treats your business like her own
Not just marketing. Partnership.
Experience Decades of Zahra's Business Leadership

Notable Roles
- VP of Customer Relations
- Digital Marketing Specialist
- Business Development
- Customer Success Manager

Companies
- International Banking (Seattle)
- Precious Metals Trading (Dubai)
- Major Web Services Company (9 years)
- Boutique Digital Agencies

Expertise
- Digital marketing strategy
- Customer relationship management
- Business development
- Content strategy
- Brand positioning
- Local market understanding

Our Values & Commitments

No Cut Corners, Ever
What this means:
- AWS enterprise hosting (same as Fortune 500 companies)
- Optimized performance (fast, reliable, secure)
- Scalable architecture (grows with your business)
- Regular updates and improvements
- 99.9%+ uptime commitment

You're Not a Number
What this means:
- Personal relationships with founders
- We know your name and business
- Direct access when you need help
- 24-hour response commitment (usually faster)
- Your success matters to us personally

No Hidden Anything
What this means:
- Upfront, clear pricing
- No contracts (cancel anytime after setup)
- Honest timelines and expectations
- Clear communication about what we can and can't do
- Your data is yours (always)

Rankings, Not Vanity Metrics
What this means:
- Search rankings you can verify yourself
- Lead generation that increases
- Time savings you actually experience
- Business growth you can measure
- No BS metrics or vanity numbers

Your Story, Not a Template
What this means:
- AI trained on YOUR business specifically
- Content that sounds like you
- Local community knowledge reflected
- Industry expertise captured accurately
- Differentiation that's real, not manufactured

Good Is Never Good Enough
What this means:
- Regular platform updates
- New features and capabilities
- Performance optimizations
- AI training improvements
- Customer feedback integrated
- Security enhancements
- Infrastructure upgrades
- Technical excellence maintained
Your customers benefit: Every improvement we make to speed, reliability, or functionality helps your search rankings. Google's algorithms continuously evaluate technical performance, and we continuously exceed their standards.
What You Can Count On

Accessibility
- 24/7 response commitment
- Direct email to Jason and Zahra
- No ticket systems or support queues
- Real people who know your business
- Available when you need us

Quality
- Enterprise-grade infrastructure
- Optimized performance always
- Security and reliability maintained
- Regular improvements and updates
- No degradation over time

Partnership
- We learn your business deeply
- We treat your success as ours
- We communicate honestly always
- We stand behind our work
- We're here for the long term
How We Work With You
Unlike Agencies or DIY Tools

Traditional Agencies:
- Junior team members handle your account
- Slow response times (days/weeks)
- Generic strategies from templates
- Require 12 month contracts
- Deliver reports, not results

DIY Platforms:
- You do all the work
- 2+ hours daily managing tools
- Steep learning curve
- No strategy guidance
- No human support

goodtogo.dev:
- Founders personally involved
- 24/7 response commitment
- Customized to your business
- Cancel anytime (no contracts)
- Deliver rankings and leads
Where We're Going

We're Building Something Bigger Than a Platform
What We're Working Toward
Our Promise

Work With People Who Built What You Need











