How goodtogo.dev Works

You Keep:

• All content we created (blogs, posts, etc.)
• Your domain name
• Your Google Business Profile
• Your social media accounts
• Your CRM data and integrations

You Lose:

• Daily automated content creation stops
• Website hosting (but we can export it)
• Ongoing optimization and updates
• Support and partnership

How We Achieve This:

• During onboarding, we capture your voice, terminology, and style (Ultra Web)
• The AI trains on how YOU describe your services (Ultra Web)
• We review initial content together and refine
• You approve the voice before content goes live

However:

• We monitor content quality continuously
• You can always provide feedback if something concerns you
• We adjust strategy based on your input anytime

Trust Building: Most customers are nervous about this at first. After seeing consistent, on-brand content for a few weeks, they relax and trust the system. That’s when the time savings really happens.

If you truly need approval for every post, this platform may not be right for you—you’d be spending the same time reviewing that you’d spend creating.

Urgent Posts:

• Text/email us what you want posted
• We create and publish it (usually same day)
• Platform adjusts schedule accordingly

Planned Posts:

• Upcoming event, special announcement, seasonal promotion
• Give us a few days notice
• We create and schedule it

Examples:

• ‘We’re doing a fall promotion next week—can you create posts about it?’
• ‘We just won an award—let’s announce it’
• ‘Big storm coming—post about emergency service availability’

Seasonal Awareness:

• HVAC: heating season vs. cooling season
• Roofing: storm season, winter preparation
• Landscaping: spring planting, fall cleanup, winter maintenance

Local Events:

• Community context awareness
• Regional celebrations

Your Business Changes:

• New services added
• Seasonal promotions
• Expanded service areas

Timeline:

• Week 1: Discovery interview and business deep dive (1-2 hours for Premium, 3-10 hours for Ultra)
• Week 2-5, 2-7: Website and content system built
• Week 6, 8: Review and refinement
• Week 6, 8: Launch

Your Time Investment:

• Premium Web: 1-2 hours total (all during Week 1)
• Ultra Web: 3-10 hours total (primarily Week 1-2)

Basic Business Information:

• Services you provide
• Service areas/locations
• Years in business
• Certifications/licenses
• Contact information
• Photos

Your Story:

• Why you started your business
• What makes you different
• Your approach and philosophy
• What you’re proud of

Your Market:

• Who your ideal customers are
• Your local community
• Seasonal considerations
• Common customer questions

For Ultra Web: Professional photography is recommended because it’s a key differentiator. If you don’t have it yet:

• We can wait while you arrange photo shoots
• We can recommend photographers
• We can start with Premium Web and upgrade to Ultra later
• We can discuss alternatives

The Path:

1. Start with Premium Web, get comfortable with the platform
2. See the results and daily automation working
3. Later decide Ultra Web’s deeper customization is worth it
4. Upgrade includes new onboarding, AI retraining, photography integration

Upgrade Investment:

• Price difference going forward ($1,499 vs. $749/month)
• Additional setup for Ultra Web features
• Worth it if your business has grown or you’ve realized the value of deeper customization

You Don’t Need to Be Technical:

• We handle all technical setup
• We manage all integrations
• We monitor all systems
• You never touch code, servers, or technical settings

What You Need to Do:

• Talk to us about your business (you’re the expert on that)
• Provide access to your social media accounts during setup
• Respond to our questions during onboarding

Post-Launch:

• Literally zero technical management
• If you want to request changes, just ask in plain English
• We translate your request into technical execution

If you can text, you can use goodtogo.dev.

• We monitor everything
• Reach out if we see opportunities or issues
• You contact us only when you need something
• Monthly performance summary emailed automatically

• Optional monthly check-in calls (15-30 minutes)
• Regular strategy discussions
• Proactive content planning
• More frequent collaboration

ChatGPT (Free/DIY Approach):

• You still spend 2 hours/day on marketing
• You write prompts for every single post
• You manually post to each platform
• You design graphics yourself
• You manage your website separately
• You handle SEO optimization yourself
• No integration between systems
• No lead capture automation
• No CRM integration
• Still requires YOUR time daily

goodtogo.dev:

• 0 hours of your time after onboarding
• Complete automation
• Professional quality
• All platforms integrated
• Lead capture working
• CRM integrated
• AI trained specifically on YOUR business (not generic)
• Human oversight and optimization

Real Cost Comparison:

• DIY with ChatGPT: $2,200-$6,600/month (your time)
• goodtogo.dev: $749-$1,500/month (zero time)

• Everything listed in platform section
• 6-page website
• Daily social media (Facebook, Instagram)
• Weekly blog articles
• Google Business updates
• Lead capture forms
• CRM integration
• Direct founder support
• All hosting and infrastructure

Optional Add-Ons:

• Additional website pages: $100 setup + $10/month per page (max 20 pages)
• Email/SMS campaign content: $99/month (requires your own sending platform)
• Additional locations: Custom pricing for multi-location businesses

What’s Extra:

• Your domain name registration (typically $12-20/year)
• Your own email sending platform if you want email campaigns (Mailchimp, Constant Contact, etc.)
• Your own CRM system (though we integrate with popular free options)

Why No Pausing:

• Marketing consistency is key to results
• Taking months off destroys momentum
• Google rankings suffer from content gaps
• Social presence disappears

How It Works:

• Contact form submissions on your website
• Automatically flow into your CRM
• Include all relevant information
• No manual data entry needed

Setup:

• We handle the technical integration
• You just give us access to your CRM
• We test to ensure it’s working
• Leads flow automatically from day one

Infrastructure:

• Hosted on AWS (Amazon Web Services)
• Same infrastructure used by major corporations
• Automatic backups
• Encrypted data transmission (SSL/TLS)
• Secure authentication

Access:

• Only Jason (engineer) and Zahra have system access
• No third-party contractors with access
• Your credentials stored securely
• We never share or sell your data

Compliance:

• Follows industry best practices
• Privacy policy available
• Transparent about data use

Your Control:

• You own your content always
• If you leave, we delete your information per your request

Monitoring:

• 24/7 automated monitoring
• Jason gets alerts if anything fails
• Issues detected and resolved quickly

Reality:

• System downtime is nil
• Most customers never experience an issue
• If something does happen, we fix it immediately

Your Content:

• Scheduled content queues for days in advance
• Brief system maintenance doesn’t interrupt publishing
• Backups ensure no content is ever lost

Email Platforms:

• Mailchimp, Constant Contact, ActiveCampaign
• We generate email content, you send through your platform

CRM Systems:

• HubSpot, Salesforce, Jobber, and most major CRMs
• Lead capture flows directly in

Scheduling/Booking:

• Calendly, Acuity, industry-specific booking systems
• Integrated into your website

Google Workspace:

• Google Calendar, Gmail
• Seamless integration with Google ecosystem

Setup:

• We handle all integration technical work
• You provide access/credentials
• We test thoroughly before going live